A launch event can be an incredible boost to your marketing – but only if you do it right – and most people don’t.
Welcome to My Parnasa
Are you the kind of person who wants to scale the highest mountain, and enjoy a relaxing, yummy cup of tea when you reach the summit? Then you belong here!
You've just found a friendly corner of the Web where we discuss smart work, meaningful life and finding the balance between them, hosted by entrepreneur, writer and activist Naomi Elbinger.
What's Good on My Parnasa?
Corona spurred me to plunge into the most risky, vulnerable venture of my career. Why? Because G-d, and the government, gave me a once-in-a-lifetime opportunity!
In 2010, my burning desire was to make tons of money online. As we enter 2020, I reflect on my the results and how much my motivations have changed.
I quit my job. To start a business. My business sunk into oblivion. We sunk into debt. Before too long, I was back on payroll. Here’s what I learned.
Naming your brand can be a long and agonizing process. Most of us obsess too much over names. In fact, sometimes stupid names work the best. Find out why
Everyone else is doing it, but that doesn’t mean that you should too. It may be time for you to stop offering your first consultation free. Find out why
Quirky & Important
From a place of humility and gratitude, allow me to suggest why I am less harried and yet richer than you’d expect (despite a reputation as a superwoman).
Warren Buffett wasn’t much help, but sweating over the phones and selling shonky products to vulnerable strangers was a big step forward.
I run my own business, I have small kids, and I was BUSY. Then I discovered the secret of the 29-hour day. I’ll gladly share it with you, if you’re game.
Let's Build Your Success on the Web
My Parnasa's Naomi Elbinger loves to help businesses, organizations and individuals-with-a-mission to acheive their goals online. She builds beautiful websites that work for you through her company Yes Potential and offers Web business consulting power sessions.