Let’s discuss a very common business problem that I see with almost every one of my clients. If you have ever had a website, I’m almost certain you will relate to it.
It has to do with websites and how they are built. It applies particularly to people who have websites built for them.
In my career as a web marketer, I have noticed that most people and businesses are not using the best platform for their kind of site. For example, they are using Joomla for a site that should be built on WordPress.
If you are like most people, then you are probably about to stop reading this post now, because all talk about web development bores you. If that’s your reaction, you absolutely have to read this, because you are most vulnerable to this potential nightmare.
Be aware that if your web developer builds your site on the wrong platform, this will create a lot of headaches for you later. You will spend much time and much cash trying to get your site to function in a way that it is not designed to do. In some cases, a poorly functioning website can simply kill a promising business!
So what can you do to avoid a bad website?
First of all, be extremely wary of any developer who wants to code your site from scratch or use their own “proprietary” platform (that no one else on earth can maintain, other than themselves).
In addition, get some unbiased expert opinions. Get on a professional networking list or LinkedIn group and ask people’s opinions about what platform you should use for the particular kind of site you are planning.
Do this before you sign a deal with anyone to build your website.
You can also ask me in the comment to this posts. I have some knowledge in this area, though I’m not an expert in every option.
I hope this advice will help some of my readers to avoid some big business mistakes.