For the first time ever, I just agreed to display sponsored “partner content” on this blog.
My “partner” is Newsmax and you can see their news widget displayed in my sidebar.
When the biz dev guy from NewMax contacted me last month and asked me to join their program, I was a little surprised. He mentioned that other leading Jewish sites that are displaying Newmax widgets, such as The Jerusalem Post, Haaretz, The Times of Israel, etc.
I was flattered that he considered My Parnasa to be playing in the major league. Yet I felt it only honest to inform him that this blog gets only a fraction of the traffic of those sites, which are among the top 10 Jewish News sites in the world.
Or as we smooth-talking marketers like to put it: this is a micro-niche site.
His response was simply:
I like your blog very much.
Now that kind of flattery is hard for any blogger to resist :).
So after some negotiations, Newsmax is paying me $50 a month to host that little widget. I can think of a few things I would do with an extra $600 pocket money in 2014.
When I installed the widget, I was relieved to see that it was focusing on US and Middle East news that my readers may find relevant, and not Hollywood gossip or other gross stuff that passes for news on the Web. In fact, the widget really seems to have made itself at home over there in the sidebar.
I’m interested to hear feedback from my readers as to how you feel about seeing this content on this site. Please take 1.7 seconds of your time to vote in this poll and let the world know your opinion on this important issue affecting Klal Yisrael.
Meanwhile, if you have a blog with good traffic, maybe should see what Newsmax will offer you. You can apply to to join their publisher network.