The Jewish web has being growing fast in the past 5 years, and that includes in the Orthodox sector.
Since I receive many queries from people interested in this sector, I decided to create a list of the top sites in various niches of this market. The list has three purposes:
- To help businesses who are searching for popular sites in this market to advertise on and promote themselves (not that I endorse paid advertising as a sustainable traffic generation strategy)
- To help web publishers working on creating sites similar to these, so that you know what you are up against (not that I recommend banner advertising as the primary way for Jewish websites to make money)
- To provide information for curious readers who want to know more the current state of the Orthodox Jewish web
Before we get down to the list, let’s have a disclaimer: All this data comes from compete.com, which is considered the most accurate web traffic measurement tool. However, it’s certainly not perfectly accurate, especially for non-US traffic, so please consider these figures as rough guide. In addition, if I have missed any major site, I apologize! Please let me know in the comments. I brainstormed a long list of candidates with a group of fellow Jewish bloggers, but we may have overlooked one or two sites.
And now, the DrumRoll, please….
The World’s Most Popular Frum Website
The winner for the World’s most popular Orthodox Jewish Website is either Chabad.org or Israel National News (AKA Arutz Sheva).
Aish.com is a not-so-close third. All three have tremendous amounts of traffic and are far ahead of all the other contenders.
Of course, it should be noted that while all three sites are openly Orthodox, they all target a broad audience, and a significant percentage of their readership is non-Orthodox or non-Jewish.
On other hand, there are several big news sites that get major traffic that is almost exclusively Orthodox Jewish. The Yeshiva World News and Vos iz Neias are neck-in-neck, and both immensely popular with the yeshivish/chareidi audience. Matzav.com is a less popular version of the same. They are all somewhat controversial within that community but are evidently meeting a real market demand, as reflected by their popularity. The Jewish Press is more religiously centrist news outlet. OU.org is not strictly a news site, but it does host the popular Jewish Action magazine.
Moving down the line, we have the next group of contenders: Torah.org, which is a Torah learning content site; OnlySimchas.com, a community site where users announce their celebrations and milestones (it has a younger demographic); and ImaMother.com, a forum that is immensely popular with married Orthodox women.
What’s interesting about these stats is that it does not appear that most of these sites have grown much over the past 12 month. In fact, a slight decline in traffic seems to be more normal.
And no, I don’t have a clue why this is!
Special Bonus Graph!!!
Before I end, I have a special bonus just for you as a way for me to say thanks for being a valued reader of my blog :).
There are three more sites that I want to present. They are the three top Chabad news/community sites. I kept them separate from the top 11 but I thought it would be interesting to include them because they represent a very tight, active Orthodox community, which is highly sought-after by advertisers.
So there it is, folks. The top dogs of the frum Jewish world online!
Now tell me… is this list what you expected?
Is there room for some new players in this niche?
What will the future hold?
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