Many of us in business would love to make headlines, especially on LinkedIn – the biggest professional network with 200 million+ members.
The good news is you can today – simply by improving your Linkedin Headline. And doing so could dramatically improve your results from Linkedin, without you spending any more of your precious time haunting the place.
What is a Linkedin Headline?
It’s the line of text that appears immediately under your name.
A “Professional Headline” is the official Linkedin lingo for that text:
When I first heard that this line of text was called a “Headline,” I thought it was a silly, over-the-top name for a few insignificant words. After all, most Headlines I saw were boring, incomprehensible titles, things like “Sales Pipeline Manager at Spatula City LLC” or “Roach Extermination Professional at Self Employed.”
But when I finally realized the significance of my Linkedin headline and put some thought into creating a good one, it gave a big boost to my Linkedin impact.
Your LinkedIn Headline is your elevator pitch at the world’s largest networking event. It’s your billboard. It’s your 15 milliseconds of fame.
Think I’m going overboard?
Here are just a few examples that will convince you that your Linkedin Headline is top priority:
1. Your Headline is in my Inbox
When you start a discussion in a Linkedin group that I follow, I see your name and Headline in my email inbox.
2. Your Headline is in my Sidebar
Linkedin tells me who else viewed a profile that I’m viewing by serving up their name and Headline. For example:
3. Your Headline is…
…in my groups, in my “Who Viewed My Profile” Page, my contacts page and more. It is viewed by me and hundreds or thousands of times by your connections, your extended network and beyond.
You can view your headline as a few insignificant words or you can see it for what it really is: Free Primetime Advertising!
It’s your chance to strike a chord with your target audience and encourage them to click through to your profile.
And yes, that is the goal of your Headline – to get traffic to your Linkedin profile. On your profile you have ample opportunity to get your message across loud and clear, and deliver a tempting call to action.
How to do that is another story, but until you are getting traffic to your profile, there’s nothing to work with.
So let’s go right ahead and create some click-worthy Linkedin Headlines.
Naomi’s Recipe for an Effective Linkedin Headline
When writing your Linkedin Headline, it makes sense to consider the basic recipe of good copywriting and to measure out the following ingredients:
- Attention – if you don’t get their attention first, nothing else you do will be noticed. NOTE: to grab attention it must be short. Most folks can’t be bothered reading a long Headline.
- Relevance – make sure your service is clearly described in language used by regular people, so that they will instantaneously understand that you are relevant to them
- Problem – one of the golden rules of copywriting is to consider what problem you solve for your ideal target audience and always put that first in your messaging
Many people assume that their Linkedin Headline has to be the same as their job title. Not true! The place for your job title is lower down in your profile. Your Headline is bright, flashing neon-lights billboard where you can make a strong marketing statement.
Take my Linkedin Headline as an example. Now I don’t think it’s particularly amazing, but it’s good enough and I haven’t thought of a better one so far. Maybe you’ll have some suggestions for me by the end of this post 🙂
It is reasonably attention-grabbing because it’s short and different. It is clearly relevant to anyone with Web Marketing on their mind – my target audience for my business. The problem it addresses is that many people who need web marketing services feel overwhelmed by this huge, dynamic and complex industry and don’t know who to trust.
This is just one possible recipe for a great Linkedin Headline. Some people prefer different recipes and there are other good ones out there. But from my personal experience I can say that from the time I started using this Headline, traffic to my Linkedin page increased significantly and many people have contacted me via Linkedin to get more info about me and inquire about my services.
That’s not to say that just changing your Headline will turn Linkedin into an overnight cash cow for you, but this one tiny change could amplify your current Linkedin effectiveness, even if you do nothing else different on Linkedin.
Linkedin Headlines Workshop
Before writing this post, I asked my email subscribers if any of them wanted to be featured here as a case study. I got about 50 volunteers within 24 hours and so many good juicy examples. Sadly I had to randomly pick only a few who I thought would make interesting case studies. Anyone else that wants me to suggest a headline for your Linkedin profile should leave a comment on this post. That way you can hear my ideas and perhaps some feedback from other readers.
I also want to apologize to my volunteers if the headlines I suggest here are not accurate, since I don’t know your business as well as you do.
Let’s get started with our first brave volunteer:
Keren, this is your chance to make a statement that speaks to the heart of your target audience. How about:
Hand-Crafted Silver Jewelry She Will LOVE!
All of a sudden, I want to know more! Click!
Adina, there is so much more you could make of this prime marketing real estate. Here’s just one suggestion:
I Help You to Love Parenting Your Kids… Simply
Moving right along from raising children to raising capital:
This one is a bit more difficult and I gave it a lot of thought. I’m assuming that Elliot wants to to make a bold statement yet still maintain his professional image of seniority in a conservative industry. So I’ll pass over “Ask Me Any Question About Mortgages” (my first thought) and suggest:
The Expert Behind 240+ NYC Mortgage Deals Since 1994
There is so much room for creativity here. As a motivational speaker, Zalman should brainstorm something inspirational and relevant to his unique service. How About:
43 Minutes of Pure Transformational Kabbalah
Who’s Up Next?
I want to mention Rivkah because she has the common situation of trying to position herself in a super competitive field. I see a lot of graphic designers on Linkedin and it’s an ideal place for them to promote themselves. But how to stand out from the crowd? Obviously Rivkah needs to make much more of her Linkedin page before she will begin to see results, but in the meantime, how about this Headline:
Don’t Go to Print Without Me – Specialist Design for Publishing
Writing Linkedin Headlines is fun and I could do it all day. However, the time has come for me to step aside and for you to take action. Go to your Linkedin Profile now and check out your own Headline.
Is it attention-grabbing and relevant to your target market and their problem?
Is it click-worthy?
If not, it’s time to go make headlines.
If you want me to help you out, write your current Headline and a link to your Linkedin profile in a comment below. I’ll respond with a quick suggestion.