Almost everyone is using social media to get exposure for their product or message nowadays. As usual, the Jewish world is lagging cautiously behind.
This post by one social media rabbi got me thinking: how can rabbis, synagogues, religious organizations and anyone interested in Jewish outreach best use Social Media to achieve their goals?
Should Your Rabbi be on Facebook?
From a marketing perspective, the answer to this is simple. Most rabbis and synagogues have limited time and budget for maintaining and boosting congregational participation (AKA Marketing). Social Media could be an effective and inexpensive way for them to do this. The question is: is his target market is on Facebook? In many cases, the answer is YES. So obviously their Rabbi should be there too. On the other hand, for the local rabbis here in the Deep North of Jerusalem, their target market is not on Facebook, so they would be wasting their time there (unlike the rest of us, right :))?
However, in some Orthodox communities there a lot of people are on Facebook all day long, but they would still never ever IN A MILLION YEARS want to meet their rabbi there. That’s because we Jews are complicated!