When I started my first blog in early 2009, I had only the vaguest ideas of what a blog was.
I had not clue what I should write about or how to attract visitors.
All I knew that somehow, someway, it was going to make me a LOT of money.
Needless to say, that blog did not earn me a penny. Nor did the next two blogs I started after that .
Since then I’ve learned a lot about how to blog successfully and I’ve also learned about how a blog can make money. One thing is for sure – it is not simple or self-evident.
In the survey, I asked readers what posts they would like to read in the future and the most popular option was a blog post of this name: “How Much Money Do I Make From Blogging: Naomi Tells All.”
I think it’s a great topic. This is a blog about business, after all, and I like to be open and real in my writing. It’s the best way to help others negotiate the murky waters of running a business and earning a parnasa.
So here’s the Scoop:
How Much I’m Making
Here are some stats about this blog, to help you calculate my Return on Investment:
- Age of Blog = 2.5 years
- Number of published posts = 60+
- Number of hours invested = 234 hours and 43 minutes (rough estimate )
- Capital invested = $90
- Total Direct Revenue = $50
Yes! That’s right this blog has directly earned me a grand total of $50. That was last year when an anonymous benefactor clicked on the odesk affiliate link on my “Products I Love” Page. Whoever you are – toda raba!
In other words, writing, maintaining and promoting this blog pays me approximately 23 cents per hour.
Maybe I could also add the $300 that I earned in when 3 readers took up my offer for free setup of their WordPress sites when they bought Hostgator hosting through my affiliate link (thanks Daniel, Yael and Yocheved!) But I’m not sure that counts because I spent time setting up their sites (and also hassling Hostgator to pay me my commissions). So in reality, I got paid for my time and skills, not my blog. (BTW The offer still stands – get details here)
That’s Right, I don’t Make Money from Blogging
At least, not in the sense that The New York Times makes money from publishing a news site. I don’t sell advertising space. I rarely include affiliate links. I do not have Adsense on this site. I do not use any of the methods that blogs usually use to “make money.”
That’s because this blog is not a business. It’s a communication channel. It allows me to communicate with you and thousands of other people around the world. Some of my readers become my clients – hiring me for business and marketing consulting and implementation. When I work for them I make money.
Would they have hired me without my blog? Usually not.
Since a blog is a channel of mass communication, I can help many people, even without them hiring me. I give general help through this blog, and people who want individualized help, contact me for a free initial consultation.
In the near future, I will launch a product offering practical business and marketing guidance to people who want to boost their bottom line, but are not ready to hire me one-on-one. This product was the most requested service from the eight options I offered in my reader survey.
Would anyone sign up for my product were it not for my blog?
Yes. My Mum probably would.
Some people would argue that I have made a lot of money from my blog – if you count all the clients I’ve attracted through the blog and especially when I launch my new product. But that’s not quite the whole picture. It’s kind of like saying that Gap.com’s business model is to have a website that sells clothes. Gap is, first and foremost, its brand and its products. The website is just a channel to communicate with people through.
I run this blog as a communication channel, rather than a business. That’s what I’ve chosen for now, but it’s not the only option. Some people do run their blogs as lucrative businesses.
Are you curious how they do it?
Next week I’ll present an exclusive interview with one of the Jewish world’s most successful independent bloggers, Mara Strom from Kosher on a Budget. She’ll be giving us the inside scoop on how she as built up her blog to be a thriving business and source of parnasa.
If you don’t want to miss Mara’s interview and other great articles about business and marketing, sign up now for free email updates from My Parnasa: The Jewish Business Blog.