Are you running a web business on a budget?
Are you struggling to get Exposure? Traffic? Customers? Sales?
It sounds like you are stuck in the old small-business Catch 22 – without advertising you can’t grow but if you don’t grow, you can’t afford advertising.
Yet consider the words of Robert Stephens, founder of GeekSquad:
If I had had… [Continue Reading]
The Halachas of Facebook and Google: A Rabbi and a Web Marketer Discuss
July 20, 2011 By 31 Comments
As an Orthodox Jewish Web Marketer, I find myself with many involved questions about my Internet usage. Last week I sat down with my rabbi and asked him all my hard questions about working on the Web, Social Media and Halacha.
Video: The BIG 4 of Web Marketing
July 7, 2011 By 2 Comments
Is everyone telling you should get a website and you’re not sure if it’s for you? Have you got a website but it gets less traffic than a ghost town at rush hour? Then this short video is for you! Learn the BIG 4 of Web Marketing.
Writing Careers: Can You Make Money?
May 18, 2011 By 3 Comments
Lots of people dream of being writers and having their words read by thousands of people.
Some writers even dream of getting paid for the blood, sweat and tears they expend over their writing.
If this is you, then you should consider the words of 5 successful writers living in Israel, who presented on a panel on “Career… [Continue Reading]
Did Anyone Read Your Last Blog Post?
May 10, 2011 By 12 Comments
Are you spending hours writing brilliant blog posts, only to be faced with a mere bump in your traffic on Google Analytics the next day? If you never want that to happen again, this post is for you.
Let’s define a beginner blogger as someone who’s posts usually get less than 100 views in the first… [Continue Reading]
Is LinkedIn the Kosher Social Network?
March 1, 2011 By Leave a Comment
As I was watching Chaim Shapiro’s video about how to use LinkedIn, it occured to me that of the Big 3 social networks – Facebook, Twitter and LinkedIn – LinkedIn may be “the kosher social network.”
After all, the event was sponsored by Touro College and the OU. While that might not exactly amount to a… [Continue Reading]
Does a Jewish Business Need Facebook?
February 23, 2011 By 1 Comment
I enjoyed watching this video by my social media guru friend Margelit Hoffman, where she explains, to an audience of the uninitiated, why they need social media marketing for their businesses and organizations. Margelit answers this question but for me, as an owner of a business in the religious Jewish market, she raises a few… [Continue Reading]
Jewish Marketing on Facebook
November 9, 2010 By Leave a Comment
For the past month, I’ve been consulting with Margelit Hoffman, a rising start in the Jewish Social Media Marketing world, about our marketing campaign for MavenMall. Her task was to educate me in an area that I knew almost nothing about. I think I had about 4 Facebook friends and didn’t even know how to use it, and my previous experiences with Twitter while working on an Internet Marketing blog brought me to the conclusion that it’s a veritable sewer of humanity.
MavenMall is Launched!
October 23, 2010 By Leave a Comment
Wednesday October 20 was a big day for me – it was the day that we officially launched MavenMall, bechasdei Hashem. The launch basically consisted of an announcement on imamother.com, a very popular discussion forum for religious women and a banner ad which will be running on that site this month. We will also be running the… [Continue Reading]
Social Media Education 101
October 18, 2010 By 1 Comment
As part of our launch marketing campaign, MavenMall will be placing banner ads on several website with a large audience in our target market. More on that later…
Since that kind of advertising is expensive and not necessarily sustainable, we are also planning a major social media marketing campaign, primarily through Facebook. The job of running… [Continue Reading]
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