Are you running a web business on a budget?
Are you struggling to get Exposure? Traffic? Customers? Sales?
It sounds like you are stuck in the old small-business Catch 22 – without advertising you can’t grow but if you don’t grow, you can’t afford advertising.
Yet consider the words of Robert Stephens, founder of GeekSquad:
If I had had… [Continue Reading]
Jewish Marketing on Facebook
November 9, 2010 By Leave a Comment
For the past month, I’ve been consulting with Margelit Hoffman, a rising start in the Jewish Social Media Marketing world, about our marketing campaign for MavenMall. Her task was to educate me in an area that I knew almost nothing about. I think I had about 4 Facebook friends and didn’t even know how to use it, and my previous experiences with Twitter while working on an Internet Marketing blog brought me to the conclusion that it’s a veritable sewer of humanity.
MavenMall is Launched!
October 23, 2010 By Leave a Comment
Wednesday October 20 was a big day for me – it was the day that we officially launched MavenMall, bechasdei Hashem. The launch basically consisted of an announcement on imamother.com, a very popular discussion forum for religious women and a banner ad which will be running on that site this month. We will also be running the… [Continue Reading]
Social Media Education 101
October 18, 2010 By 1 Comment
As part of our launch marketing campaign, MavenMall will be placing banner ads on several website with a large audience in our target market. More on that later…
Since that kind of advertising is expensive and not necessarily sustainable, we are also planning a major social media marketing campaign, primarily through Facebook. The job of running… [Continue Reading]
Gathering Feedback
October 12, 2010 By Leave a Comment
This week we are in test user mode on MavenMall. That means that we are telling people about it individually and asking them to fill out a feedback form so that we can do some finishing touches on the site before beginning our advertising next week.
It has been nice to read a lot of positive… [Continue Reading]
Ready for Pre-Launch!
October 10, 2010 By Leave a Comment
Today is the day when we begin pre-launch for MavenMall. There is lots that could be said about what that means, but that seems like a boring way to start a business blog.
Instead I want to begin with a quote, or rather a scan from, my business mentor and inspiration, Dr. Seuss – this gem… [Continue Reading]
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