Are you running a web business on a budget?
Are you struggling to get Exposure? Traffic? Customers? Sales?
It sounds like you are stuck in the old small-business Catch 22 – without advertising you can’t grow but if you don’t grow, you can’t afford advertising.
Yet consider the words of Robert Stephens, founder of GeekSquad:
If I had had… [Continue Reading]
5 Ways to Sell More Books: A Guide for Jewish Authors
December 22, 2011 By 11 Comments
The Jewish people have long been called the People of the Book.
Apparently that was referring to the Book of Books, but nowadays it also brings to mind the burgeoning Jewish publishing industry. Mainstream publishers are in major crisis, due to the impact of emerging technologies on our reading habits. Yet in the Jewish world, the print publishing… [Continue Reading]
Why is Google Ignoring Me?: 3 SEO Blunders That Kill Your Rankings
August 11, 2011 By 10 Comments
If I had one marketing message to my blog readers it would be this: “Do SEO or don’t bother with the Web!” This guest post addresses common SEO problems that I see all the time on heimishe Jewish websites, especially the ones that were made by someone’s neighbor’s son-in-law’s cousin who “knows programming.” Read this to learn how to fix these problem and improve your search engine ranking.
Video: The BIG 4 of Web Marketing
July 7, 2011 By 2 Comments
Is everyone telling you should get a website and you’re not sure if it’s for you? Have you got a website but it gets less traffic than a ghost town at rush hour? Then this short video is for you! Learn the BIG 4 of Web Marketing.
4 Free Marketing Tools to Make Your Day
May 29, 2011 By 6 Comments
Looking for something new to add oomph to your marketing efforts? Check out these 4 free tools that I love!
Did Anyone Read Your Last Blog Post?
May 10, 2011 By 12 Comments
Are you spending hours writing brilliant blog posts, only to be faced with a mere bump in your traffic on Google Analytics the next day? If you never want that to happen again, this post is for you.
Let’s define a beginner blogger as someone who’s posts usually get less than 100 views in the first… [Continue Reading]
The Graveyard of Dead Websites
March 24, 2011 By 2 Comments
I have run about 10 websites over the past 2 years, and I’m not ashamed to admit that some of them have been a total flop.
Since I’m currently absorbed with more successful projects, I don’t usually spare a thought for those dead domains. But this week I got some interesting insight into exactly what went… [Continue Reading]
Is LinkedIn the Kosher Social Network?
March 1, 2011 By Leave a Comment
As I was watching Chaim Shapiro’s video about how to use LinkedIn, it occured to me that of the Big 3 social networks – Facebook, Twitter and LinkedIn – LinkedIn may be “the kosher social network.”
After all, the event was sponsored by Touro College and the OU. While that might not exactly amount to a… [Continue Reading]
Does a Jewish Business Need Facebook?
February 23, 2011 By 1 Comment
I enjoyed watching this video by my social media guru friend Margelit Hoffman, where she explains, to an audience of the uninitiated, why they need social media marketing for their businesses and organizations. Margelit answers this question but for me, as an owner of a business in the religious Jewish market, she raises a few… [Continue Reading]
Jewish SEO
November 29, 2010 By Leave a Comment
Every web marketer loves the idea of Search Engine Optimization (SEO) as a way to draw new traffic and customers to their website. If you can capture a first page ranking on Google for some decent keywords, traffic will flow to your website freely and for FREE, 24/7. If your website is targeting a Jewish audience, SEO can be a fantastic source of traffic, but there are certainly issues and challenges that you should be aware of.
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