The buying cycle and various web business models also corresponds to the AIDA, an old school way of breaking down the four stages of the sales process – Attention, Interest, Decision, Action. Speaking of AIDA, Yigal mentions that all ad copy should be structured to follow that list. This makes me think that all blog […]
Why you should blog for the Times of Israel – explained in simple terms. And how to make a million – or at least thousands – while you’re at it
Web marketing wisdom has it that running blog is a great way to build exposure and a loyal following for your product or service. But what if you don’t have a blog? Or what if your blog is inactive and hardly visited by anyone except comment spammers? Does this mean that the promotional power of […]
The Jewish warriors of the Chanukah story were no match for the military might of the Ancient Greeks. But they used their blazing faith in G-d to rally their spirits and send a clear message of their intentions to the world. In doing so, they may have been the first in history to leverage the power of branding. […]
Are you running a web business on a budget? Are you struggling to get Exposure? Traffic? Customers? Sales? It sounds like you are stuck in the old small-business Catch 22 – without advertising you can’t grow but if you don’t grow, you can’t afford advertising. Yet consider the words of Robert Stephens, founder of GeekSquad: […]
The Jewish people have long been called the People of the Book. Apparently that was referring to the Book of Books, but nowadays it also brings to mind the burgeoning Jewish publishing industry. Mainstream publishers are in major crisis, due to the impact of emerging technologies on our reading habits. Yet in the Jewish world, the print […]
If I had one marketing message to my blog readers it would be this: “Do SEO or don’t bother with the Web!” This guest post addresses common SEO problems that I see all the time on heimishe Jewish websites, especially the ones that were made by someone’s neighbor’s son-in-law’s cousin who “knows programming.” Read this to learn how to fix these problem and improve your search engine ranking.
Is everyone telling you should get a website and you’re not sure if it’s for you? Have you got a website but it gets less traffic than a ghost town at rush hour? Then this short video is for you! Learn the BIG 4 of Web Marketing.
Looking for something new to add oomph to your marketing efforts? Check out these 4 free tools that I love!
Are you spending hours writing brilliant blog posts, only to be faced with a mere bump in your traffic? If you never want that to happen again, these tips are for you. Let’s define a beginner blogger as someone whose posts usually get less than 100 views in the first day. Obviously anyone with a […]
I have run about 10 websites over the past 2 years, and I’m not ashamed to admit that some of them have been a total flop. Since I’m currently absorbed with more successful projects, I don’t usually spare a thought for those dead domains. But this week I got some interesting insight into exactly what […]
As I was watching Chaim Shapiro’s video about how to use LinkedIn, it occured to me that of the Big 3 social networks – Facebook, Twitter and LinkedIn – LinkedIn may be “the kosher social network.” After all, the event was sponsored by Touro College and the OU. While that might not exactly amount to […]
I enjoyed watching this video by my social media guru friend Margelit Hoffman, where she explains, to an audience of the uninitiated, why they need social media marketing for their businesses and organizations. Margelit answers this question but for me, as an owner of a business in the religious Jewish market, she raises a few […]