Are you running a web business on a budget?
Are you struggling to get Exposure? Traffic? Customers? Sales?
It sounds like you are stuck in the old small-business Catch 22 – without advertising you can’t grow but if you don’t grow, you can’t afford advertising.
Yet consider the words of Robert Stephens, founder of GeekSquad:
If I had had… [Continue Reading]
5 Ways to Sell More Books: A Guide for Jewish Authors
December 22, 2011 By 11 Comments
The Jewish people have long been called the People of the Book.
Apparently that was referring to the Book of Books, but nowadays it also brings to mind the burgeoning Jewish publishing industry. Mainstream publishers are in major crisis, due to the impact of emerging technologies on our reading habits. Yet in the Jewish world, the print publishing… [Continue Reading]
Does a Jewish Business Need Facebook?
February 23, 2011 By 1 Comment
I enjoyed watching this video by my social media guru friend Margelit Hoffman, where she explains, to an audience of the uninitiated, why they need social media marketing for their businesses and organizations. Margelit answers this question but for me, as an owner of a business in the religious Jewish market, she raises a few… [Continue Reading]
Banner Advertising on Jewish Websites
November 2, 2010 By 11 Comments
We are using a number of methods to promote MavenMall – advertising, social networking, good ol’ word of mouth. One particular form of advertising that I’ve been focusing on a lot in the past few weeks has been banner advertising on various websites that are popular with our target market – frum Jewish women. Banner advertising makes sense for MavenMall as a web-based business, as opposed to print advertising (though we are also planning print ads). Not only does it pre-select for a web savvy audience, but the option to instantly click-thru gives us the ability to track the results of these ads very accurately.
MavenMall is Launched!
October 23, 2010 By Leave a Comment
Wednesday October 20 was a big day for me – it was the day that we officially launched MavenMall, bechasdei Hashem. The launch basically consisted of an announcement on imamother.com, a very popular discussion forum for religious women and a banner ad which will be running on that site this month. We will also be running the… [Continue Reading]
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