The buying cycle and various web business models also corresponds to the AIDA, an old school way of breaking down the four stages of the sales process – Attention, Interest, Decision, Action. Speaking of AIDA, Yigal mentions that all ad copy should be structured to follow that list. This makes me think that all blog […]
Like a good Jewish girl, I’d make a lousy cult member because I don’t swallow anything whole. But this particular manifesto definitely speaks to me.
Do you ever dream of having the freedom to do work you love in the hours and location that suits you? I don’t know many people who don’t like the sound of that. And it happens that the rise of popularity of the freelance lifestyle has coincided with increased demand for freelance workers, rather than […]
Over 11 years in business, and I’ve made every mistake in the book, ’till I finally developed my 5 Guideposts for Business Decisions. Save yourself agony!
I am not not a spy, but sometimes I feel like one. Especially since I this tool started telling me exactly how people are interacting with my emails.
All the crowd-funding campaigns I’ve ever backed have a special place in my heart. But if I had to name the project that I was most proud to support, it would be this Kickstarter Campaign, run by Ramat Beit Shemesh’s Richard Nachum Kligman last June. I don’t know Kligman personally, but his idea for a product to […]
Many businesses have a secret shame. They have clients, sales, income – but no money to pay the rent! Here are 6 tested cures for the Cash Flow Crunch.
As coordinator of the Temech Conference for Women in Business – I have to know the answer if I want to deliver it. Here’s what my research found.
Everyone else is doing it, but that doesn’t mean that you should too. It may be time for you to stop offering your first consultation free. Find out why
I just found a great way to “use up” all my old, irrelevant business cards. But what should I put on my new ones? In this day and age, that’s not so simple!
Growing a business is a lot like growing a cucumber. I know because I do both! Let’s take a stroll around my garden, and see how my various ventures are surviving and thriving at the height of springtime. Just Say No to Potential Our Pomelo tree is laden with flowers right now. Each one has […]
Google Alerts is Dead. Try this Instead! This tool tracks every mention of your name or brand on the web – including social media. Here’s why you need it…
I’ve often thought that running a business feels like a game, but I never played a game that felt like running a business. Until last week, when I played FreshBiz. FreshBiz is a board game invented by some Israeli entrepreneurs that is promoted as “Changing the way you play business and life,” and the inventors were […]