We are using a number of methods to promote MavenMall – advertising, social networking, good ol’ word of mouth. One particular form of advertising that I’ve been focusing on a lot in the past few weeks has been banner advertising on various websites that are popular with our target market – frum Jewish women. Banner advertising makes sense for MavenMall as a web-based business, as opposed to print advertising (though we are also planning print ads). Not only does it pre-select for a web savvy audience, but the option to instantly click-thru gives us the ability to track the results of these ads very accurately.
This week I attended an event organized by the Haredi Women’s Professional Network here in Jerusalem, hosted at WritePoint, which is where I ran my Hebrew-English Translators Training Course almost 2 years ago. I really enjoy these kinds of events because it is so refreshing and fun to get together with likeminded women and see […]
Wednesday October 20 was a big day for me – it was the day that we officially launched MavenMall, bechasdei Hashem. The launch basically consisted of an announcement on imamother.com, a very popular discussion forum for religious women and a banner ad which will be running on that site this month. We will also be running the […]
As part of our launch marketing campaign, MavenMall will be placing banner ads on several website with a large audience in our target market. More on that later… Since that kind of advertising is expensive and not necessarily sustainable, we are also planning a major social media marketing campaign, primarily through Facebook. The job of […]
This week we are in test user mode on MavenMall. That means that we are telling people about it individually and asking them to fill out a feedback form so that we can do some finishing touches on the site before beginning our advertising next week. It has been nice to read a lot of […]
Today is the day when we begin pre-launch for MavenMall. There is lots that could be said about what that means, but that seems like a boring way to start a business blog. Instead I want to begin with a quote, or rather a scan from, my business mentor and inspiration, Dr. Seuss – this […]