The Best of Erev Pesach

It’s the 4th Pesach of My Parnasa, so I decided to take a magical history tour back through my Pesach Posts over the years. Here are three interesting ones that I found:
In 2013, we had the somewhat infamous: Would You Like a Side of Bacon With Your Matza?
That one explored my discovery that I was [...]

Springtime’s Here and Business is Blooming

Growing a business is a lot like growing a cucumber.
I know because I do both!
Let’s take a stroll around my garden, and see how my various ventures are surviving and thriving at the height of springtime.
Just Say No to Potential
Our Pomelo tree is laden with flowers right now. Each one has the potential to grown [...]

Court Rules: Israelis Must Collect VAT for Google Adsense Income

After consulting with another accountant and attorney, the content of this article should be considered uncomfirmed.
If this topic is relevant for you, sign up for updates and I’ll let you know when I get a final answer from my contacts.
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Israelis who make money with Google Adsense will now have to collect VAT on all payments [...]

Sometimes I Feel Like a Money-Hungry Hypocrite

Today I’m excited to announce an exciting new feature on My Parnasa!
But first, let’s talk about my feelings of hypocrisy.
Here’s the scoop…
Lots of people contact me to ask my business and marketing advice. They hear about me from my blog or conferences or word of mouth. They know that I am really into helping people with [...]

How To Eavesdrop on Everything Said About You

Ever wondered exactly what top tier PR firms do for their high-flying clients?
About 10 years ago, I got a glimpse while working with Koteret, one of Israel’s leading PR firms.
One of the services they performed for their Fortune 500 clients was keeping track of “mentions.” Every time a newspaper or blog or any media outlet [...]

Winning the Win-Win Game: Me & FreshBiz

I’ve often thought that running a business feels like a game, but I never played a game that felt like running a business.
Until last week, when I played FreshBiz.
FreshBiz is a board game invented by some Israeli entrepreneurs that is promoted as “Changing the way you play business and life,” and the inventors were offering a [...]