Naming your brand can be a long and agonizing process. Most of us obsess too much over names. In fact, sometimes stupid names work the best. Find out why
What's Good on My Parnasa?
Everyone else is doing it, but that doesn’t mean that you should too. It may be time for you to stop offering your first consultation free. Find out why
It’s time for the Jewish Web to face some facts about making money online. Banner ads? Adsense? Affiliates? Ecommerce? What really works?
Why you should blog for the Times of Israel – explained in simple terms. And how to make a million – or at least thousands – while you’re at it
A Single, Simple Tip to help you get more response from your Linkedin profile without spending more time promoting yourself. Includes 6 case-studies
An up-to-date Listing of the the 10 Most Popular Jewish News Sites in the World. Can guess which is No. 1 before you read it?
Quirky & Important
A magical true story that will leave you awed at the power of blogging. How one unknown blogger went from zero to overtaking CNN in 698 words.
Six months ago I excitedly launched my new business. Today I look back on what went wrong and wonder what’s next. Should I keep trying? Or give up?
During a recent Website cleaning spree, I found a giant glob of chametz lurking. But getting rid of it wasn’t so simple!
Let's Build Your Success on the Web
My Parnasa's Naomi Elbinger loves to help businesses, organizations and individuals-with-a-mission to acheive their goals online. She builds beautiful websites that work for you through her company Yes Potential and offers Web business consulting power sessions.