Naming your brand can be a long and agonizing process. Most of us obsess too much over names. In fact, sometimes stupid names work the best. Find out why
Welcome to My Parnasa
Are you the kind of person who wants to scale the highest mountain, and enjoy a relaxing, yummy cup of tea when you reach the summit? Then you belong here!
You've just found a friendly corner of the Web where we discuss smart work, meaningful life and finding the balance between them, hosted by entrepreneur, writer and activist Naomi Elbinger.
What's Good on My Parnasa?
Everyone else is doing it, but that doesn’t mean that you should too. It may be time for you to stop offering your first consultation free. Find out why
It’s time for the Jewish Web to face some facts about making money online. Banner ads? Adsense? Affiliates? Ecommerce? What really works?
Why you should blog for the Times of Israel – explained in simple terms. And how to make a million – or at least thousands – while you’re at it
A Single, Simple Tip to help you get more response from your Linkedin profile without spending more time promoting yourself. Includes 6 case-studies
An up-to-date Listing of the the 10 Most Popular Jewish News Sites in the World. Can guess which is No. 1 before you read it?
Quirky & Important
Warren Buffett wasn’t much help, but sweating over the phones and selling shonky products to vulnerable strangers was a big step forward.
I run my own business, I have small kids, and I was BUSY. Then I discovered the secret of the 29-hour day. I’ll gladly share it with you, if you’re game.
A magical true story that will leave you awed at the power of blogging. How one unknown blogger went from zero to overtaking CNN in 698 words.
Let's Build Your Success on the Web
My Parnasa's Naomi Elbinger loves to help businesses, organizations and individuals-with-a-mission to acheive their goals online. She builds beautiful websites that work for you through her company Yes Potential and offers Web business consulting power sessions.